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Job Description
Job Summary:
The Assistant Product Manager (APM) will be in charge of overall brand strategy & performance for its assigned brand, while working closely with the Segment Head. This role will lead brand strategy & planning, marketing program execution, financial management, and product management.
Key Responsibilities & Tasks:
1. Brand Building & Development: Work closely with the Segment Head to build and develop the assigned brand.
- Execute Awareness-to-Conversion Campaigns
- Work collaboratively with Marketing Operations, Ecommerce, Sales & Trade Marketing, Media, & other stakeholders.
2. Marketing Program Execution: Lead consumer funnel program execution.
3. Budget Planning & Monitoring: Monitor and analyze metrics; and manage brand Profit and Loss (P&L).
4. Product Management: As product owner, the APM will lead decisions on the following:
- Assessing and providing recommendations on product lifecycle
- Co-develop actionable insights on portfolio management
Success Profile:
- Strong experience in brand planning and program execution.
- Work experience in data analysis with proficiency in spreadsheet and other quantitative analysis tools.
- Self-driven while being a collaborative team player.
- Demonstrates agility & being an enthusiastic learner.
Qualifications:
- Graduate of a 4 year degree course, preferred degree: Business Administration, Communications / Communications Tech, Management.
- With at least 3 year of related experience in related fields/industry.
- Experience in Fast-Moving Consumer Goods marketing is a plus.
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