There are many chances that await digital marketers and entrepreneurs now that more Filipinos are getting their information through the Internet and other social media platforms. With more avenues opening for people to showcase services they can offer, maximizing opportunities to boost brands and attain long-lasting growth can make a huge difference in improving businesses.
Ritz Tan, UL Skin Sciences Inc. (ULSSI) Director for Business Engineering, definitely knows the value of highlighting and growing brands in the digital sphere. She leads a team of growth hackers supporting ULSSI’s many digital transformation initiatives, ensuring key metrics of various brands are met and continuing the company’s long standing culture of creativity and innovation.
With her credentials and level of expertise, Ritz is more than ready to take her knowledge of digital innovation to a bigger audience. It comes as no surprise that she has been tapped to handle one of the programs at this year’s Internet & Mobile Marketing Association of the Philippines’ (IMMAP) DigiCon on October 10 to 14, 2022, with the theme “DigiCon Valley.”
This flagship event for professionals working in the Philippine marketing, advertising, and digital industries is ready to celebrate the innovation, problem-solving, and entrepreneurial spirit among professionals.
Moreover, DigiCon Valley aims to paint a clearer picture of what looks to be a tipping point in the country’s start-up scene.
At DigiCon Valley, attendees are able to choose from four program tracks that can help them enhance their brands, namely:
- Launchpad: Aims to discuss tools and techniques for digital excellence
- Hypergrowth: Shows ways to level up digital skills and highlight stories of growth as seen among successful start-ups
- Breakthrough: Focuses on showcasing groundbreaking digital strategies and methods of thinking like innovators
- Enterprise: Discusses what it means to be a digital-first organization
This year’s DigiCon will be headlined by prominent keynote speakers. Attendees can gain insights from Huffington Post founder, Arianna Huffington; Rappler founder and the first Filipino Nobel Peace Prize laureate, Maria Ressa; internationally acclaimed marketing expert and academic, Mark Ritson; Design Sprint inventor, Jake Knapp; and award-winning Global CEO of Dole Sunshine Company, Rupen Dusai.
Plus, Ritz is set to spearhead After Hours, a face-to-face night-set event after each day of the conference. While DigiCon’s daily program is virtual, After Hours will allow attendees to meet each other, form business connections, and share some of the insights and knowledge they gained.
Ritz’ role at this year’s DigiCon Valley 2022 is a prime example of how ULSSI talents are shining in various organizations, showcasing their creative prowess to help other people and their businesses reach their full potential. Hopefully, her story inspires more to volunteer in organizations that promote education in the area of digital excellence.