For the past year, the no. 1 feminine care brand pH Care and education technology platform Edukasyon.ph have made it easier, more accessible and more enjoyable to learn about the taboo topic of vaginal health and hygiene. The launch of their interactive #ShareTheCare allowed a yet-growing number of young women to learn and discuss about feminine care, as well as find a group of like-minded individuals with the same questions as them.
This year, the #ShareTheCare partnership brings education to where Filipinas are, where women of all ages can understand more about their feminine area, maximize self-care and share knowledge and facts about feminine hygiene in person.
Hosted by vlogger and host Janina Vela, Share The Care Day will be held on September 9 in TriNoma, where members of the media, select influencers and members of university publications and student organizations all around the country will be invited to take part in talks that center around feminine hygiene, experience interactive event stations that highlight the #ShareTheCare message, consult with gynecologists on the topic of vaginal health, and meet members of the community who may have a thing or two to share about their own feminine care concerns.
Janina will be joined by two influencers considered to be “big sisters” by their massive online communities, to share their own feminine care questions and highlight why it’s important to ask questions on vaginal health and seek answers from a well-meaning, expert-backed community: Shaira Diaz, an actress and video creator known for her relatable content, and Jen Barangan, a TikTok creator and Youtuber who is known to share her journey from being a flight attendant to carving her own career path. Joining them is Ms. Fabrienne Calipara, founder and clinical director of Fully Psych Mental Health Services, to guide guests on understanding adolescence and why it’s important for young Filipinas to go through their feminine health journey with the proper information and guidance.
Through this Share the Care in-person event, pH Care hopes to bring the conversation of feminine care from the digital realm to the spheres of communication within offline friendships, relationships, classrooms and families, where vaginal health becomes an openly-discussed and well-informed topic instead of a taboo subject that is placed on the sidelines or kept secret. This way, more and more young women become open to the ways in which they can care for their intimate area, as well as be equipped with the products they need to approach their feminine areas with better hygiene and the best confidence.